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Check out the new race video from Breakaway Frames!


The Scoop!

The start & finish is at the Greater Richmond Convention Center, inside warm & cozy post race party, chip timing, late start times, and a unique post-race experience!  RMS is very proud to partner with the Virginia Wine Expo.   

  • This event is unique as it combines the Love Rox Half Marathon, 10k, & 5k urban beautiful, winter running race with the Virginia Wine Expo!  You will also save $21 on the registration if you add the ticket for the Sunday "Walk Around Grand Tasting" where you can taste & buy 450+ bottles of Virginia wine and taste 75 bottles of South African wine with your complementary Riedel ® crystal wine glass!  Must be 21 & older. 
  • Not a wine lover?  How about beer?  The GRCC will offer a "Beer Lovers Only" station for those who desire a brewsky.
  • This event fills a void in the RVA race calendar... the perfect training run for upcoming spring 10Ks, half marathons, marathons, half & full ironman races, and the 2015 triathlon season. Use this race as your qualifier results link for the Monument Ave 10k.
  • Lovely Finisher medals for all
  • Long sleeve shirts
  • Enter to win the "Best Love Rox Outfit" contest!
  • Designated changing areas in the restrooms for men & women if you wish to "freshen up" with special toiletries. The Greater Richmond Convention Center if you haven't been inside is very nice and used to accommodating thousands of people. We know you will be excited to experience the post race party and indoor cozy comfortable atmosphere! 
  • Post race music with special dedication requests for friends, lovers and running partners
  • Catered Hot "Love potion" soup/stew to keep you refueled and warm, as well as post-race bagels, fruit, cookies, candy, and drinks.
  •  Valet Bag Check to keep your valuables safe during the race and accessible after the race. Bring a tip so you can stash your gear at the Sportable table and support one of the most important non-profits in Richmond. Cash and credit cards will be accepted.
  • The courses feature great cityscapes and riverfront running. The course has some rolling hills, a long downhill, and a gradual ascent up to the Lee bridge with a nice decent toward the James River and elevation gain of 387 feet per lap on the half course. Race starts and finishes downtown with tons of great hotels and restaurants in the middle of an evolving, revitalized RVA!
  • LOVE ROX logo backdrop for keepsake finisher photos... let all your friends know that you were one of the first to fall in love with this addition to the race calendar. 
  • Some great spectator spots along the route and river, as well as awesome local restaurant hang out spots. Spectator "hang outs": 7th street @ the Richmond Coliseum, Casa del Barco, Legend Brewery Co, Hull Street @ Manchester across from Flood Wall Park water stop, top of the flood wall overlook, and VA War Memorial.



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Race Distances

Half Marathon = 13.1 miles
10k = 6.2 miles
5k = 3.1 miles

Race Amenities

  • Your half marathon, 10k, or 5k official race entry ( see what we do page for a full list of covered race logistics )
  • "Lovely" Finisher medals
  • Long sleeve shirts (Final shirt order is due February 4, anyone registering after that date is not guaranteed a shirt)
  • A nice warm indoor host venue before and after the race! Designated post-finish "changing areas" in the Convention Center Restrooms, Hall D on ground level at Leigh & 5th St
  • Bag check provided by Sportable: please bring donation cash 
  • A $21 discount for the Sunday Walk-Around Grand Tasting, part of the Virginia Wine Expo .   The value of this ticket is $46, if purchased separately in advance of the event.  The Walk-Around Grand Tasting, which is the most popular event at the Expo, includes a commemorative Riedel crystal wine glass and the opportunity to taste and buy 450 bottles of Virginia wine and taste 75 bottles of South African wine.  This is the perfect way to celebrate your race, spend time with family and friends and take home some delicious Virginia wine.  Unlimited tastings for all racers that purchase a Virginia Wine Expo ticket and are over 21 years of age.
  • On course: Water, Gatorade, and Clif products on course
  • Post race finishline food: bananas, water, and Gatorade
  • Catered hot soups inside the Convention Center: seafood crab bisque or veggie chili with bagels
  • Accurate run splits by Fast Track Timing
  • Race photos from Competition Imaging

Registration Fees

An online processing fee of 5% + $1 will be applied by RaceIt at checkout.

Love Rox runners save $21 on the Sunday Virginia Wine Expo Walk-Around Grand Tasting ticket!   The Virginia Wine Expo tickets are $46 to the public in advance or $52 at the door, Love Rox runners can purchase their ticket for only $25 during online registration.



Oct 1 10am-

Nov 5 Midnite

Nov 6 -

Dec 10

Dec 11 -

Jan 7

Jan 8 -

Feb 18 8:00pm EST

Half Marathon $65 $75 $85 $95
10k  $45 $55 $65 $75
5k $30 $35 $40 $45



Please note the race director reserves the right to add or delete the number of awards in age group categories prior to race day based on registrants in that category during race week prior to race day. 

  • Top 3 overall male and female for 5k, 10k & Half Marathon ( will not be in the age group awards; final times for awards are calculated based on chip time )
  • Individual Age groups (3 deep) male and female
  • 12-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59 60-64, 65-69, 70-74, 75-79, 80-84.  We will add age groups if needed.
  • Awards are not mailed out; however, you may call the office 804.303.4833 or email and mail in a check for $10 to cover postage, packing, and handling. 


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Race Timeline

  • Special BREAK OUT educational seminar session exact time for the nutrition tips, healthy eating, and much more will be announced closer to race day. 
  • 11:30 & 2pm Pre Race Course tips & Course Briefing with the Race Director  Hear all the details about where to start, line up, aid stations, spec spots, potties, post race party indoors, run gait, how to pace, nutrition, whats on the course, elevation, shoes, ... and more!
  • You may pick up someone else's race packet, but you must have a copy of their photo ID.   This can be a driver's license, passport, college, or work photo ID.  We will check your ID and affix your Virginia Wine Expo wristband at Packet Pickup, as well as your race expo food wristband. If you have planned to pick up a packet for a friend who will be attending the Virginia Wine Expo, they MUST SHOW ID to pick up their own Virginia Wine Expo wristband from the Love Rox Expo in the Greater Richmond Convention Center Hall D. These wristbands are worth money; do not remove them, as you will not get another. RMS is not responsible for lost wristbands. EMAIL for approval for race-day packet pickup.  Locals please plan to make the Saturday packet pick up Healthy Heart Expo

Sunday, February 22, 2014

  • 8:15 - 9:15am Pre approved race day packet pickup in Greater Richmond Convention Center Hall D, the same location as our post-race party and awards; for approval email Michelle Locals please plan to make the Saturday packet pick up Healthy Heart Expo. Only pre approved  runners may do race day packet pick up. No race day registration or packet pick up otherwise.  This is due to the large number of runners.
  • 8:15 - 9:45am Sportable bag check valet open inside Hall D of the Convention Center
  • 9:00am 5k Start
  • 9:30am Half & 10K Pre race warm up stretching in the area near the race start beside the Coliseum and portapotties
  • 10am Half Marathon Start @ 7th & Clay beside the Richmond Coliseum
  • 10:15am 10k Start
  • ~10:00am Post race party and food lines open
  • Aramark will operate a separate "Beer Lovers Only" area, this is a cash bar, have ID ready.  This is not operated by RMS.  Imports are $5/Exports $5.50.  Must be 21 & over.  
  • Noon - Sunday Walk-around Grand Tasting at the Virginia Wine Expo opens to the public and runners.  Friends & family members will need to purchase their own ticket for this event in advance or at the door if you didn't pre purchase them on your Love Rox registration.  Save $21 off the Wine Expo ticket by purchasing it with your race registration!
  • 1:00pm - Love Rox Awards
  • 2:30 Bag Check Closes.  Any bags not picked up will be returned to the Richmond Multisports office.  The Wine Expo will have a coat check and a wine check (so you don't have to walk around with the bottles you've purchased) available to patrons.

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There are no refunds for any reason. You may do a one time transfer of your registration to a future race within 1 year or to another racer.  A $15 fee along with any difference in registration costs will be charged to transfer.  The deadline for transfers is 30 days out from race day.  No transfers will be accepted after this date.  All racer swag orders are due by this date.

You may also choose a one time deferral for your registration to the same event next year .  A $15 fee along with any difference in registration costs will be charged to defer.  The deadline for deferrals is 30 days out from race day.  No deferrals will be accepted after this date. 

To update/change your registration go to the RMS race calendar page and click on the UPDATE INFO button under the appropriate race. Enter your confirmation # and DOB, then click the desired option.


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The 2015 race starts 1 block from  the Greater Richmond Convention Center on 7th street beside the Richmond Coliseum.  The run flows down toward Brown's Island along the beautiful James River on roads, across bridges, sidewalks, and the Artisry Section of the Canal Walk.  Travel south across the Mayo Bridge, and take a right on west 7th, up Semmes behind Suntrust Mortgage, over the Lee Bridge, all the way back toward the Greater Richmond Convention Center.  The half marathon will do two loops.   View the links below for the course map and cue sheet. The new 5K course will travel down 7th, Main, 2nd, and Spring Streets before joining the Half loop at Belvidere.

Both the 10K Course and Half Marathon Course distances have been certified by the Road Running Technical Council of USA Track & Field. No more guessing if it was a "long course" or if your Garmin gave you a different mileage. 



There will be water / Sports drink/ Clif Shot Bloks at approximately mile 2, 4, 6.5, 8.5, 10.5  of the loop and at the finish.  All post race activities are inside the Greater Richmond Convention Center... warm & cozy! Due to the nature of this new event & partnership with the Virginia Wine Expo and rental of the convention center, no outside food or drink can be brought inside the center.  No worries because all the awesome post race soups, food, beverages, and complimentary tastings of Virginia wines are inside! 

Half Marathon cut off time 3.5 hours = 16:15/Mile pace.  Runners need to pass through the 1/2 loop by 11:45am ( average pace of 3.7 mph, miles/hr. A human average walking pace is 2.8 - 2.95mph   ; this is a running event, you can do it! ) 

10k cut off time 2 hours

1/2 Marathon First Loop, 10K, 5K Course Map

Spectators -  if you hang out at one of the Restaurants listed on the race course as a designated spectator hotspot, its very helpful for good karma of our race if you buy a coffee or snack. Thank you!

Cue Sheet ( start at Festival Park beside the Richmond Coliseum on 7th )

The Half Marathon  & 10k travel the same loop: two loops for the Half and one loop for the 10K.   Friends and family can watch both race distances! All runners will congregate at the Coliseum for the Half start at 10am, and then the 10K runners will fall in behind and walk the three short blocks down to the corral between Franklin & Grace streets. The 10K start is at 10:15. Please understand for your safety we can't have 10K runners congregate in the street in front of the Half marathon start line!

Finish Area Map

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Packet Pickup

Saturday, February 21st
11am - 3pm - click here for full details
HCA Sports Medicine Center
Richmond, VA 23225
1115 Boulders Parkway, Suite 110

Race Venue

Greater Richmond Convention Center
403 N. Third Street, Richmond, VA 23219

*Post race event party is on street level in Hall D; race start points are on 7th Street for the half (10am) @ Festival Park beside the Richmond Coliseum and 7th & Franklin for the 10k (10:15am)


City of Richmond Parking Map


Love Rox Group Rate available at Hilton Garden Inn Richmond Downtown.

Hilton Garden Inn Richmond Downtown

501 East Broad Street

Richmond, Virginia


Click here to make a reservation under our discounted group rate



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2014 Results

*gun time dictates award results - USATF rule #245

2013  Results

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Competition Imaging Logo

2014 Photos by Competition Imaging


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Race Countdown


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